The historic jeweller takes a further step into the future in the capable hands of Alice and Francesca, the fifth generation. A new image, a new shopping experience, a new boutique and a new website. Villa speaks a modern and contemporary language, offering its customers a unique product that skilfully…
21/01/2021
webtraxlab
In 1995, the Villa brothers decided to bring back cufflinks, which had come into use in the 18th century but had since been forgotten. Their vision went beyond classic pieces in yellow gold and diamonds to embrace new and original colours and materials. Lapis lazuli, jade, quartz, onyx, coral, mother…
21/01/2021
webtraxlab
The family tradition continued into the fourth generation in 1980 when Filippo (1957) and Marco (1961-2014) took the reins. They offered exclusive models, masterfully crafted by the city’s best artisans, in a prêt-à-porter selection for the sophisticated clientele of the time. The atelier’s couture approach was more unique and popular…
21/01/2021
webtraxlab
In 1930, Isotta (1891-1957), Giuseppe’s wife, opened the shop at the historic Hotel Continental on Via Manzoni. She was joined on this adventure by her young son Adelio (1922-1984) who had studied at the Brera Academy and showed distinct artistic inclinations. Adelio’s strong personality helped the company to definitively establish…
21/01/2021
webtraxlab
Benvenuto was succeeded by his son Giuseppe (1890-1961), who worked tirelessly, first at the Via S. Maurilio workshop and later at the Via Manzoni location, to develop the goldsmith craft by perfecting the ancient technique for gold mesh. He would eventually patent the unrivalled “Villa mesh”, an adaptable weave of…
21/01/2021
webtraxlab
The Villa Milano maison was founded in 1876 by the brilliant Benvenuto Villa. A goldsmith, sculptor and alchemist of renown, he exhibited his jewellery and sculptures at the great World Fairs of the time. In 1889, he was awarded a gold medal at the Paris Exhibition for a modular “cube”…
21/01/2021
webtraxlab